Private beta -- UK accounting firms

From first enquiry to signed client -- in one tool.

Power Pricing combines your prospect pipeline, pricing calculator, proposal and engagement letter, and client onboarding into a single connected workflow. Built by a UK accountant, for UK accounting firms.

Join the waitlist

Currently in private beta with a select group of UK firms

Proposals Pipeline Onboarding
TA
Thornton & Associates £1,850/mo Signed
MG
Mills Group Ltd £920/mo Sent
PF
Pinnacle Finance £2,100/mo Signed
RL
Redwood Logistics £640/mo Draft
Monthly recurring £5,510/mo
✍️
Engagement letter sent Client signing link delivered

Sound familiar?

Whether you're still sending Word proposals or you've already got pricing software that stops at the signature -- most accounting firms are missing the same things.

01

You're not pricing consistently

Every client feels like a different calculation. No repeatable method. No confidence the number is right. And two identical clients might be quoted completely differently.

02

Existing clients never get repriced

No trigger, no system. Fees are sitting at what they were two or three years ago while your costs keep rising -- and nobody wants to have that awkward conversation.

03

Onboarding is a patchwork

AML in a Word doc. ID verification in a folder somewhere. Client questionnaire via email. Every new client starts a fresh round of manual admin -- and nothing is connected to anything.

04

Prospects fall through the cracks

Enquiries tracked in your head, a spreadsheet, or nowhere at all. No follow-up system, no pipeline visibility. You know you're losing potential clients but you can't see where.

How it works

One connected workflow.
Three phases.

Every step from first enquiry to compliant onboarding, joined up in a single tool.

1

Phase one

Prospects

Manage your pipeline from first enquiry to signed client on a Kanban board. Know exactly where every lead is, how long they've been there, and what needs to happen next.

2

Phase two

Pricing and proposals

Build a bespoke quote live in the meeting. Every service scoped, every question answered, engagement letter generated automatically. One link. Client signs digitally.

3

Phase three

Onboarding

The moment they sign, onboarding begins. Your client receives a structured questionnaire automatically. KYC, AML risk assessment, and ID verification -- all in one place.

What's different

Built around how you actually work

Not a generic proposal tool adapted for accountants. Built from the ground up around value-based pricing methodology.

🧮

Pricing that matches how you think

Complexity questions, revenue band multipliers, alignment fees, catch-up fees. A proper pricing engine built around value-based methodology -- not a flat-rate catalogue.

📄

Engagement letters included

Every proposal generates a compliant engagement letter automatically, tailored to the services selected. Included as standard -- not a paid add-on.

🛡️

AML and KYC built in

Risk assessment, ID verification log, PEP declaration and review log -- all in one place. Print a clean record for your institute inspection at any time.

⚡

Nothing typed twice

Prospect becomes proposal in one click. Signed proposal triggers the onboarding form. Onboarding responses feed the KYC record. One flow, no re-entry.

🔄

Annual repricing, finally sorted

See which clients are due a fee review, load their last proposal, adjust what has changed, and send a new one. Full fee history on every client record.

📊

Prospect pipeline and CRM

Track every lead from first contact to signed client. Follow-up reminders, proposal history, notes -- everything on one record, no separate CRM needed.

Everything in one place

No add-ons.
No extra seats.

  • Prospect pipeline and Kanban CRM
  • Value-based pricing calculator
  • Professional proposal with digital signature
  • Engagement letter generated automatically
  • Client onboarding questionnaire
  • KYC and AML risk assessment
  • Annual repricing workflow
  • Proposal history and audit trail
  • Built for UK accounting firms
600+
accounting firms learning value-based pricing through the Profitable Accountants Community

"The pricing tool is an absolute game changer. I've used it twice now -- both times there wasn't any pushback at all. Having something live in the meeting, pricing in front of the client, is really, really effective."

Khushal Joshi — Effective Accounting Ltd

From the beta

Used with real clients,
in real meetings

The pricing tool is an absolute game changer for me. I've used it twice now -- both times there wasn't any pushback at all. Having something live in the meeting, pricing in front of the client, is really, really effective.

Khushal Joshi

Khushal Joshi

Effective Accounting Ltd

To be able to price in front of a client has just been a game changer. I'm so chuffed with everything. It's been so worth it -- the most worthwhile time I've carved out in years. Something I've been wanting to do for so long.

Melanie Curtis

Melanie Curtis

Melanie Curtis Accountants

Currently in private beta with accounting firms across the UK. Full launch coming soon.

Reza Hooda

About

Built by someone who does this for a living

Reza Hooda is a practising accountant and founder of Capture Accounting, an ICAEW-regulated firm. He is the author of The Four Pillars and founder of the Profitable Accountants Community -- a programme that has helped 600+ UK accounting firms move to value-based pricing and grow their practices.

Power Pricing was built to run in his own firm. The pricing methodology, the engagement letters, the onboarding flow -- all of it reflects how Capture Accounting works with clients. It is now available to a select group of firms in private beta.

Practising accountant, ICAEW-regulated firm
Author of The Four Pillars
Founder, Profitable Accountants Community (600+ firms)
Built and used in his own practice

Introductory pricing

Simple pricing. Everything included.

No add-ons. No per-proposal limits. No hidden fees. Introductory rates are available until 31 March 2027 while we build out key integrations. Standard pricing applies to all customers from April 2027.

Monthly
Annual Save 25%

Founding members: 2 months free

Early members get a 2-month free trial instead of 14 days. Full product, full features, no restrictions. Limited spots available.

Every plan includes

No features held back. No tiers to unlock.

Value-based pricing calculatorMethodology-driven, not just a price list
Proposal generator with digital signatureBuilt live in the meeting, signed on the spot
Engagement lettersOthers charge £37-75/mo extra
Client onboarding with AML/KYCOthers charge extra or don't offer it
Prospect CRM pipelineFrom first enquiry to signed client, all in one view
Unlimited proposalsNo per-proposal fees, ever
Branded client-facing documentsYour logo, your colours, your firm's identity
Three-tier AML risk scoringLow, Medium, Enhanced -- auto-scored, audit-ready
PAC member? Exclusive community pricing is available -- you'll receive your offer separately.

Join the waitlist

Be first when we launch.

Join the waitlist for early access, introductory pricing, and a say in what gets built next.

No spam. No obligation. Just early access.