Comparison
Both are aimed at firms leaving older proposal tools. The difference is what happens after the setup is done.
Socket is a capable, modern product. It will read your website, pull your branding and generate service descriptions for you, which is a genuinely nice piece of onboarding.
Both tools get you to a working proposal quickly, so speed is not the thing to choose between them on. What differs is what the fee is actually built from, and whether the software has a view about how you should be pricing at all.
Having software write your service descriptions solves the blank page. It does not tell you what to charge.
Power Pricing is built the other way round, starting from the method rather than the document. Revenue bands, so a larger client carries a fee that reflects the risk you take on. Scope questions inside each service, so the client's own circumstances move the number. A minimum fee you cannot undercut by accident. Alignment fees for mid-year joiners. Three options generated from one calculated quote.
And a calibration step that takes under a minute and begins from what you already charge, so your very first proposal comes out in line with your own fees rather than a stranger's template. Fast and opinionated are not opposites.
The reasoning behind each of those is in the articles, in the open, whether or not you ever use the software.
Socket uses a starter-plus-add-ons model. Power Pricing does not have add-ons at all.
Engagement letters, AML and KYC risk assessment, ID verification logging, three-option pricing, the prospect pipeline: all of it is in the plan price. Nothing about compliance should be a commercial decision.
Socket's pricing is based on how many active clients you have in it. Power Pricing charges per plan. Win thirty clients this year and your bill is the same as it was in January.
Power Pricing only does the UK. The engagement letters are written to UK professional body expectations, with optional clauses covering AI use, outsourcing and overseas staff, and what monthly payments actually buy. The AML side is built for what a UK firm has to evidence. MTD for Income Tax, VAT schemes and Companies House are assumed rather than configured.
Most pricing software gives you every option. Hourly, fixed, value-based, whatever you feel like today. It gets called flexibility.
Power Pricing does not do that, and it never will. There is no hourly rate calculator in it and there is not going to be one, because software that lets you keep billing by the hour is software that helps you keep doing the thing that is costing you money.
Most accountants do not need more options. They need guardrails.
That is a real trade-off and it is worth knowing about before you choose. If you want a tool that will accommodate however you happen to price today, this is the wrong one. If you want one that will not let you undercharge, it is the right one.
The longer version of that argument is here.
This page does not quote Socket's fees. Their pricing is theirs to change, and any figure written here would be wrong eventually and misleading in the meantime.
What is worth comparing is the shape: whether your bill grows as you win clients, and what is in the plan versus bought on top. Ours is on the pricing page, in full, with no add-ons.
The same honest treatment of GoProposal and Ignition, and how switching actually works if the rebuild is what has been stopping you.