Thirty eight minutes on whether to put one price in front of a client or three. Both work. This session shows you what each one does, so you can decide which fits the client in front of you.
Why some clients quietly take the premium package, and why nobody takes it if you never offer one
When three options are the wrong answer, and a single price serves a client base better
What actually changes between the packages, given the compliance work is identical in all three
How to describe each package so the client picks rather than being sold to
Charging a premium for risk you carry personally, where the legislation leaves you to take a position
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